A staged home helps potential buyers visualize themselves in your space, as they can get a glimpse of how they might use each of the different rooms, from the office to the playroom and living room to the finished basement. In fact, a 2019 National Association of Realtors study on home staging reported that 83 percent of buyer's agents said staging a home made it easier for a buyer to visualize the property as a future home. This piece is why it’s important to de-personalize your space, removing family photos and other personal items. Plus, a staging company will often add neutral furniture and décor that appeals to the masses, steering clear of an obscure style that limits your buyers options.
One-quarter of buyers’ agents told the NAR that staging increased the offering price by 1% to 5% compared to homes that weren’t staged. Among sellers’ agents, 22% say the same, and 17% say it actually increased the offering price by 6% to 10%.
Notably, 0% of sellers’ agents and only 1% of buyers' agents said that staging had a negative impact on offering price. With nothing to lose and a lot to possibly gain, it stands to reason that staging is worth the effort. This is likely even more true for homes with unique or highly specific décor.
No seller wants to find themselves sitting on a stale listing. The longer a home sits on the market, the harder it can be to sell, meaning there’s a lot of incentive to get your home sold in as few days as possible. 28 percent of sellers’ agents note a slight decrease in days on the market for staged homes, and 25% report a substantial decrease. Only 12% of sellers’ agents reported that staging a home had no effect on days on the market.
As for why staged homes tend to sell faster, it basically just comes down to the points listed above: staging helps buyers evaluate whether they can see themselves in a property and what the potential for the space is. And it can be a lot more productive than expecting them to do the heavy mental lifting themselves.